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Wayfinding and infotainment for shopping centres

AddNavi combines wayfinding with infotainment: tenant logos on the 3D map, highlights and promotions on kiosks, and insight into what customers are looking for.

Talk to an expert How it works

What gets in the way for shoppers and tenants

  1. Customer experience

    Customers look for shops and services across several malls and floors.

  2. Footfall for tenants

    The centre needs tools that direct customers to its tenants.

  3. Tenant turnover

    When a tenant changes, the signage has to be replaced.

  4. No insight into movement

    It is hard to tell what customers look for and do not find.

  5. Information desk

    Information desk staff answer the same questions about shops and toilets many times a day.

  6. Several entrances

    Customers come in from the car park, a bus stop or the street and do not know which way to go.

Wayfinding, highlights and tenant promotions run in one system, on the same kiosks.
Shopping centre: a route from the totem to a shop with a promotion Totem Atrium Promotion Destination
Illustration: a route from the totem to a shop with a promotion.

Wayfinding with tenant logos and promotions

  1. A totem with content

    The customer searches for a shop, service or category while the screen shows tenant highlights and promotions.

  2. A map with logos

    The 3D map shows tenant logos and the route through the malls and floors.

  3. Straight to the shop

    The route moves to the phone when the visitor scans a QR code.

Features for shopping centres

  • Logos on the 3D map

    Tenant logos at their units on the 3D map.

  • Promotions on kiosks

    Tenant promotional content on kiosk screens.

  • Highlights

    Selected categories and places on the start screen.

  • Tenant changes

    A new tenant on the map without new signage.

  • What customers look for

    Search and route analytics show what customers look for most often.

  • Multiple languages

    Languages chosen for the centre’s customers, tourists included.

Information kiosks and totems for shopping centres

A wide range of kiosks and turnkey designs that blend into the site’s architecture and visual identity.

Totem
TotemEntrances, atrium, near the escalators.
Free-standing
Free-standingMalls and circulation hubs.
Wall-mounted
Wall-mountedBy the lifts and car park entrances.

Example proposals from the available models for this industry.

Questions about shopping centre wayfinding

Who publishes promotions on the kiosks?

The centre’s management, usually the marketing team or its agency, publishes promotions and highlights in the panel. Each promotion has its own dates and display hours.

Can the centre sell promotional space to tenants?

Yes. The centre can offer tenants promotional space on the kiosks and highlights on the map as a service.

What does the kiosk show besides the map?

Opening hours of shops and services, events and attractions in the centre, and tenant promotions.

Does AddNavi connect to the centre’s app?

Yes. AddNavi can be integrated with the shopping centre’s app or loyalty programme.

How is a tenant change handled?

The AddNavi deployment team adds a new unit or a layout change to the map. The centre’s administrator changes the logo, description and opening hours in the panel, with no new signs needed.

AddNavi in other industries

Talk to an expert

An AddNavi expert will discuss the specifics of the site and tailor the scope of the deployment.

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